Executive Creative Director, Amazon

| 2025 Sees the launch of Amazon Operations' new Creative Platform, 'Working on it'. Two years in the making, I directed and coordinated the department's largest ever creative investment with the ambition to change how Europe views Amazon as an employer. You can check it out here.

Responsible for the creative strategy and production of full-funnel content and design, produced by Amazon Operations' EMEA + MENA marketing department.

Commercially driven, I manage senior stakeholders, direct creative agencies and lead our in-house Creative and Production team to deliver content across a vast range of mediums including .com, social, display, video, print and out of home placements.

Additional responsibilities include:

- Ownership of 2024 + 2025 creative roadmap and vision
- Production across 30+ markets and over 15 languages
- Ownership of department budget
- Senior Leadership Team member and advisor to C-Suite
- Direction of all photo + video production shoots
- Identify cost saving opportunities and refine inefficient ways of working
- Leverage insights and data to solve strategic problems
- Partner across the global company with brand strategists, product and technology professionals to develop a deep understanding of our brand

Please note: Projects featured here are the result of collaboration with the internal design team and external agencies.