Head of Design, Vodafone - StudioRed

Responsible for defining the creative direction for Vodafone UK’s digital estate by implementing a digital design strategy for the consumer and business websites, brand and social campaign work. In addition to this, I managed a team of 15 multidisciplinary designers, working across 11 agile teams and 2 campuses.

Successes included:

- Developed multiple, high profile, through-the-line campaigns
- Introduction of new agile processes to improve design consistency and turnaround times
- Helped launch the most successful iPhone + Black Friday campaigns in Vodafone's history
- Planned, co-ordinated and delivered the online creative execution of 6x Peak trading campaigns
- Received Apple recognition for improvement in design process

Please note: Projects featured here are the result of collaboration with the internal design + brand team, wider Content Design Chapter and external agencies.