Launched Amazon Operations’ first creative platform, ‘Working on it’.

Directed and coordinated the department’s largest-ever creative investment, with one ambition: change how Europe sees Amazon as an employer.

GLOBAL EXECUTIVE CREATIVE DIRECTOR, AMAZON

Results: £3.5M estimated annual business savings · +50% brand perception uplift (Kantar) · 100% internal adoption · 10,000 launch assets, including 100 videos, 3 self-service toolkits and 1 hero copy library, localized across 4 markets

A bald man with a beard wearing a pink sweatshirt, sitting on a wooden chair with a prosthetic left arm and right leg, inside a room with large windows, brown curtains, and a green plant in the background. He is smiling with his hands clasped.
A man sitting at a desk, smiling at a laptop, in a bright, modern room with a bookshelf, window, and various office supplies.
Two women in safety vests hugging each other in an industrial warehouse setting.
A woman with shoulder-length brown hair sitting on colorful orange and green furniture inside a modern building with large glass windows and green ceiling decorations.
Two pages of text with headlines and smaller paragraphs, discussing themes like future, empowerment, gender equality, and workplace benefits. The layout is minimalistic with bold headings and orange accent lines.
A poster with a woman in a reflective orange safety vest on it. The woman has short blonde hair and is standing with her hands in her pockets. The poster contains the messages "Shape your future. Feel the pride." and "A brighter future. Working on it
A man taking a selfie on a rooftop terrace with a city skyline in the background. He is smiling and looking at his phone, wearing a white shirt and a blue lanyard. Behind him, there are chairs, potted plants, and other people in the distance.
A woman smiling while walking through a modern home interior with stairs, a small table with decor, and jackets hanging on the wall.