Led the creation of digital experiences and integrated campaigns for one of Britain’s most-loved travel brands.

Brought big ideas to life across design, social, advertising and digital, collaborating with Disney, Lucasfilm, Universal and ITV.

SENIOR DIGITAL DESIGNER, VIRGIN ATLANTIC

Results: 5 major industry awards, including Campaign of the Year · Produced the most socially engaged content in Virgin Holidays’ history · Achieved 84% CRM revenue through email redesign · Automated 32,000 dynamic display variations · Created the brand’s first digital guidelines

Greeting card featuring the Golden Gate Bridge in San Francisco at sunset, with the text 'I'm Feeling Frisky' and 'San Fran' and red rose petals on a light wooden surface with red envelope.
Logo for Virgin Holidays with rainbow colors in a diamond shape and the word Virgin in white cursive across it, followed by the word HOLIDAYS in black uppercase letters on a light purple background.
Colorful graphic with fireworks and text promoting ant & dec's Saturday night takeaway at Walt Disney World Resort in Florida, in collaboration with Virgin Holidays.
Screenshot of Virgin Holidays website showing search results for BN2 9NP in Brighton, UK. It displays a map with options to view different locations and a list of holiday packages with distances from the location.
Greeting card with a waterfall and greenery, with the text "Jamaican my heart flutter" in large white font.
A computer screen displaying a travel booking website with cruise options, images of tropical destinations, a map of the United States, and photos of ships and beaches.